Is your business card telling prosctive customers how easy it is to do business with you? For example, your card can tell people how easy you are to do business with by adding a slogan or tagline such as:
Easy to PAY - "Credit cards and competitor's coupons accepted"
Easy to FIND - "Located next to ___ in the heart of ___"
Easy to BUY - "Walk-ins welcome. No appointment required."
Easy to BUY - "Express check-in and check-out."
Easy to get EXPERT ADVICE - "Artist on duty 24/7."
Better yet, your business card can be a marketing tool that asks for business. Asking people via your business card to visit your store or log onto your website is a great idea. But in order for this strategy to be effective, you need to be specific, and you need to give people a reason to do what you request. And that my friend is where your USP comes into play. Plaster your USP on every marketing weapon you have. From business cards to websites, to banners, to giveaways. USP.USP.USP. Do you have a USP?
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