Friday, March 25, 2005

Do you know which direction you are headed?

Did you know that 90% of businesses are flying by the seat of their pants, with no direction for tomorrow, no idea how much they're going to make in the next 365 days, and no written plan whatsoever.

“Your business will never succeed on a large scale basis unless you commit to writing a plan that guides you to success.”

If you're without a plan right now, grab a piece of paper and a pencil and lets get started. Your plan must include the following:
1) A specific, clear, precise dollar objective for each year for each of your products or services.
2) A specific dollar amount for each month for each of your products or services.
3) An objective evaluation of all of the different marketing alternatives that will help you reach your monthly and yearly goals.
4) An exact indication of which marketing alternatives you have decided to use, in what ways, and how often, and how much these alternatives will cost you in money, time and materials.
5) Techniques to use that will help you keep track of your customers and prospects.
6) Techniques to use to help you sell the "back-end" to a new customer.

These questions are here to provide you with a starting point. So come on and get something in writing. You will never know how to get there, if you are not sure where you are going.

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