Web tip 1 : Build your site around important keywords

When building the content part of your site, remember to include a
fair dose of important keywords and phrases that best describe
your business. These keywords, the words and phrases people
use when searching for relevant information on the internet, should
also be extended to all the important tags of every web page of
your site. Be careful though not to overdo it, as search engines
penalize "keyword stuffing". Also use full sentences and make
them sound natural. The clever search engine algorithms have
recently just become even more advanced, and can now track
unnaturally sounding sentences !