Friday, March 18, 2005

Airbrush Money Tip : Focus on your customers

Did you know that one of the main reasons airbrush artists don't succeed is because they do not focus on their customers needs and wants. Does this seem too obvious? Look through the telephone directory. Pick them up right now and glance through them. Answer this question: Are most of the ads telling you what benefits you get, if you become a customer? Or are the ads telling you about the businesses, where they are, how wonderful they are, what they do, how great their quality is, how great their service is, and all about them? 95% of the ads are totally focused on the business and not on what the business can do for YOU, the potential customer!

When marketing and selling, always focus on the needs and wants of the customers. If you are not doing that, make sure you start today.

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