Here are some ideas for staying in touch:
1. Sponsor some kind of information-based event. A workshop, seminar, luncheon with a guest speaker, etc. Anything that would be of interest to your customers and prospects.
2. Send a postcard announcing a "private sale" with special discounts or added services exclusively for your customers.
3. If you work with businesses, send them information that will help them become more successful along with a personal note... "I thought you might benefit from this."
4. Send a postcard with problem-solving tips on it for easy, quick reference.
By collecting the names, addresses, and phone numbers of your customers and prospects, you will be in a position to increase the profits earned from each customer anywhere from 35 - 200%.
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