Many people think that you have to spend thousands of dollars on advertisements to get heaps of business. Not so. If you are creative you can get it for free in major newspapers and commercial tv!
A good example of this is Kevin Byrnes from Fischer Body Refinishing. For the cost of labour and materials, Fischer Body Refinishing has got terrific advertisements in the Detroit News. His work has also created wonderful good will, lots of word of mouth advertising, and even more advertising when they received a plaque for their good deed. People are talking about him, and Im sure he has plenty of customers who ask him to do work, but has to turn them away. See the story at http://www.detnews.com/2005/oakland/0503/31/B04-134588.htm
I'm not saying that you have to go out and do what Byrnes did. What I am trying to get at is this. Advertising does not have to be paid for. Secondly, advertising does not only come in the form of print! Like Byrnes, it can come in the form of word of mouth advertising.
Doing a good deed may be one way you can get free advertising and have customers throw their money at you. What other ways do you think you can get free advertising? Be creative when you ask yourself this question. Apply it and take action. Soon you will have customers lining up at your door, just like Byrnes has.
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